Social Media/Marketing

I attend on a regular basis the London Blogging Group- further details click here

I also attend Online Marketing Network- further details click here

My final Social Media Group I attend is Social Media London- click here

Property Investing

Wandsworth Property Network- further information click here

London Property Network- further information click here

London Real Estate Meetup- further information click here

Property Investors Network- further information click here

Business Networking

I mentioned 4Networking.

My own group- The London Entrepreneurs-further information click here

Other groups I have attended/do attend:

Fast Track- further information click here

Small Business Network- click here

Where to Network in London

First of all, apart from my own events my most regular networking experience is at 4Networking . Being a member of 4Networking and holding a passport account gives you the option to network with over 302 different groups in the UK.

It also gives you to give 4sights- short presentations to attendees at the breakfast meeting

My main interests are social media, marketing, property investment and investing in general so you would find me at those types of events. In the next part I will break down these groups.

Networking Resources

Networking Equipment for Offline and Online

1) Literature- Business Cards- ideally carry two sets of business cards.

Yes there are other pieces of literature- you can bring along

http://businessnetworking.com/do-you-have-the-right-materials-for-a-successful-word-of-mouth-campaign/

Make sure your networking cards are well protected- does not need to be in an expensive case

2) Map- A-Z or if you are an iphone user google maps

3) Pens- so you can make notes, ideally some paper also.

4) Diary- whether hard copy or digital- its always worth planning your diary for the month ahead

5) Apps-

For iphone users I find meetup.com an invaluable tool. Also twitter- when you are at meets there is often a hashtag for the event.

With regard to twitter I find using hootsuite invaluable-I use the streams to find out what events are coming up in my local area. Details of streaming visit http://blog.hootsuite.com/new-hoottip-for-sxsw-keyword-and-search-streams-in-hootsuite/

Personally I don’t find card scanner apps useful, although I am sure there must be some on the market which are good.

6) Keep account of your networking expenditure and any income- Kashflow

7) Using a email marketing platform- ie for example constant contact

8) An open mind- possibly the most important thing to bring along to a business networking event

This is just a handful of networking equipment. What is your most important piece of equipment to bring along?

Twitter: Top 8 Tips

1: Enjoy Twitter

Don’t get overwhelmed by terms such as dm, #ff , or software such as Tweetdeck, Hootsuite etc. I use Hootsuite although Twitter is simply writing a short message, yes it can have a link to something longer, ie a blog or video. It is well worth giving yourself a time limit- otherwise you could spend too much time on twitter.

2. Use # in your tweets

As an events organiser and networker, I would often include # in my tweets. For example Internet Week Europe uses the #iwe

Consider using #ff follow friday – this is for peope who you recommend to others to follow.

3. Share links to useful content

This can include forwarding messages from those who you follow, known as #rt

4. If you do use Hootsuite consider adding search columns

I have a separate tab in HootSuite set up only for searches that I want to monitor throughout the day. I have several columns of searches on this tab, including:

– customers

– key tweeters

– and at the moment specific event # ie #iwe

5: Connect with the right people and tweet with them

I personally don’t just follow anyone. I find relevant people. I spend a period of the day, ideally during commuter times looking at the messages they send. If I am not interested in what they are sending out are they going to be interested in my tweets.

It has been suggested that you should consider linking to at least around 150 people on twitter otherewise there may be a lack of messages and therefore interest.

Also consider attending tweetups or creating tweetups which they may attend.

6. Add your twitter account to…

your linkedin profile.

Consider adding it to your website and business cards

7. Continuous education

Read blogs, attend presentations etc. The persons in the UK who I have found most inspiring with regard to twitter is Bill Boorman and Tamsin Fox Davies.

8.Profile-

Include your profile and ideally your personal photo (professionally photographed). This may be a company logo if it is a larger brand. Make sure when you write your biography it has a link to further information about yourself. This is key. Personally I feel that background themes are much less important then your bio and link

What are your suggestions?